Collection features versatile and dramatic exterior design options for luxury residential properties
CHICAGO (JULY 24, 2017) — James Hardie Building Products Inc., the leader in fiber cement siding, today announced the launch of its Aspyre Collection, which brings together the beauty and modernity of its Reveal® Panel System with the distinctive, traditional profiles of its Artisan® Siding. The combination of products in the Collection helps architects and builders achieve a design vision across the spectrum of architectural styles, from traditional to contemporary and modern. The Aspyre Collection will be available beginning July 31 in select markets in California, Washington and Oregon. Additional availability will follow soon.
A new website, www.aspyredesign.com, provides a look book of design ideas as well as product and installation information. Design inspiration is presented for the Reveal Panel System, for Artisan Siding products and for the Reveal system + Artisan products in combination.
As part of the Aspyre Collection launch, four new Artisan Siding profiles are being introduced: Bevel Channel, Square Channel, Shiplap and Beaded Lap. They join the existing offering of Artisan V-Groove and Lap siding. With all six profiles available, Artisan Siding offers best-in-class options and the ultimate in design flexibility. Each profile has unique features and, with 5/8-inch thick boards, the ability to miter corners.
The Reveal Panel System is a complete, customizable system of commercial-grade panel, trim and fastener products. At 7/16-inch thick, the smooth, flat Reveal panels can be cut on-site and oriented vertically or horizontally, creating deep, defined channels with precise angles.
“James Hardie will always be about pushing the envelope in terms of new ways to think about—and design with—our products,” said Sean Gadd, James Hardie’s Chief Marketing Officer. “The Aspyre Collection perfectly reflects the James Hardie tradition of not just responding to market trends, but inspiring them.”
Gadd also commented that each Aspyre Collection product can be used individually or in combination for a new level of creative freedom across the entire architectural continuum.
“Architects and builders of luxury properties—whether single-family or multi-family—understand how important it is to design with high-performance products that enhance their own creativity,” noted Gadd. “The Aspyre Collection is all about enabling creative freedom and fulfilling the expectations of discerning clients. It truly does represent the art and soul of high design.”
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About James Hardie Building Products, Inc.
James Hardie is the global leader in fiber cement technology, and has been furthering founder James Hardie’s innovative, entrepreneurial legacy around the world for more than 125 years. It invented fiber cement siding products in the early 1980s as a durable, lower-maintenance alternative to wood and vinyl. Its products combine innovation and versatility to offer a variety of design possibilities, matched with specific performance attributes relative to the climate where the product is being used. Currently installed on more than 5.5 million homes in North America, James Hardie has earned a favorable reputation within the industry and has been specified in some of the country’s most prestigious projects. For more information about James Hardie, visit jameshardie.com.
